About Us
Our story begins in 1979.
Agerul was founded in 1979 in Utrera (Seville), the result of the vision and hard work of Pepe and Loli, a local couple who identified a household need: to make cleaning faster, more effective, and more hygienic, thereby helping thousands of families with their daily chores.
From a small garage located behind their house, they began to manufacture and sell their own cleaning products. They started by producing washing-up liquids and floor cleaners, but soon identified another need: the difficulty of removing the toughest grease. This led to the creation of their iconic degreaser, which would mark a turning point for the company.
In those early days, Pepe was responsible for manufacturing, selling, and distributing the products. Loli, for her part, assisted with manufacturing, bottling, labelling, and packaging, ensuring everything was ready for the next day’s deliveries. Over time, sales grew and it became necessary to bring in help for the bottling, sales, and transport departments. Thus began the growth of a small but great company.
Those were tough years, but also exciting ones. That was the start of an expansion phase that, thanks to hard work, perseverance, and dedication, turned Agerul into a national benchmark.
Over the years, the company has evolved without losing its family essence, incorporating innovation, technology, and sustainability, expanding its facilities, obtaining quality certifications, and launching products that have set new standards in the sector.
What is Agerul today?
Today, Agerul is a leading company in the cleaning sector, with a national and international presence, continuing to grow without losing the values it was born with in 1979: hard work, proximity, innovation, and commitment to families.
How much have we grown?
Throughout the years, Agerul has experienced steady growth, expanding its product catalogue, increasing its production capacity, and reaching thousands of homes and professionals.
The trust of our customers has allowed us to evolve, incorporate new technologies, improve our processes, and continue developing effective products that facilitate the daily cleaning routines of millions of people.
Every step taken has been possible thanks to the hard work, dedication, and enthusiasm of all the people who have been, and are, part of Agerul.
Who are we?
We are a family business with a personal touch and a vision for the future.
Where are we going?
We look to the future with the same enthusiasm with which it all began, committing to innovation, sustainability, and the development of new, more efficient, and responsible cleaning solutions.
We want to keep evolving to remain a benchmark brand, capable of anticipating market needs and providing value to people.
What is Smart Clean?
Smart Clean represents the evolution of cleaning: products and solutions designed to make cleaning easier, faster, more effective, and more intelligent.
It is our commitment to innovation, technology, and continuous improvement, developing more efficient formulas adapted to new consumer habits and the current needs of households and professionals.
Smart Clean is the union between experience and the future. A new way of understanding cleaning, while always maintaining the commitment to quality that has defined Agerul since its origins.
